Chapter 3

Throughout all four social media zones, I have a special social footprint for each one.  In the first zone, social community, I have several social media accounts that would apply to this zone.  On my accounts like Facebook and Twitter, it is not hard to regularly leave a social footprint.  On Facebook, I am constantly posting statuses, pictures, and other types of updates.  My newsfeed is very active and always updated.  On twitter, I usually tweet a few updates every day.  because of these constant updates, it is very easy for my followers to keep up with my updates.  In the second zone, social publishing, I also have a few social media accounts that would apply to this zone.  I have a YouTube account and an Instagram account.  On my Youtube account, I don't usually make videos myself, but I do favorite or share videos that I like.  On Instagram, I frequently post pictures and videos of my weekly activities.  Through these accounts, my followers can easily access photos and interests of mine in a simple and quick manner.  In the third zone, social commerce, I have several accounts on multiple apparel websites.  With these accounts, I am able to save styles of clothing that I like and purchase styles of clothing that I like.  I have a collection on each website of the articles that I favor, therefore leaving a social footprint.  In the fourth zone, social entertainment, I have several applications on my phone that would apply to this zone.  One application in particular, called Flixstr, is an application where I can keep up with and subscribe to updates about movies that come out in theaters. 

If I had a brand, I would want a very catchy and cute digital brand name.  This would take a lot of thinking and planning to figure out the perfect name. 

I wouldn't necessarily call myself a social media addict, but I do believe that my life as it is now would be very difficult without it.  I think that I have became so familiar with relying on social media to communicate and share information, and that would be difficult to complete those tasks without it.
An organization I would like to discuss is Phi Mu sorority.  Some market segmentations  of this organization are: women who want to excel in academics, women who want to find a strong sense of friendship, woman who seek a Greek lifestyle, women who want to participate in community service, and woman who want to become more involved on campus.  Some online communities that this organization belongs to are: Facebook, Twitter, and Instagram.  Of all of these social accounts, each section of the market segmentations overall have an account on all of these social media sites.  Through these sites, they are able to keep up with the organization and all of it's updates and success.  If a member ever had a question regarding any information on Phi Mu, they could just check any of the social media accounts and most likely find their answer.  These organizations are also used for contact within the organization.  Without these social accounts, it would be difficult for curious potential member to access information or contact with the organization without physically visiting it. 

Overall, I think that this chapter has educated me pretty well on how to use social media in merchandising and marketing in specific manners.  It taught me the exact advantages that social media marketing is capable of and also taught me the situations in which social media would be able to benefit me and my business in the best ways.