Chapter 6

Hello to all!  It's time for the weekly Saturday blog...
Today we will be talking about social publishing.  The website that I have chosen to discuss today is pinterest!  I picked this site because I feel like it offers several good examples of social publishing and because everyone of course loves pinterest.  The site itself is http://www.pinterest.com/.  Throughout the whole website, there are several characteristics that would apply to the SEO category.  Some posts use hashtags, while others use keys words.  You can search based on the keywords, hashtags, titles, board names, etc.  There are so many different ways to explore this website based on your own desired needs and wants.  An SMO characteristic of this website is the way that the site allows you to "pin" and "like" posts.  You can also share your favorite posts on other social medias to spread the word to your friends and followers.  I do not think that this site needs much improvement as of right now.  They are constantly updating it, so it just keeps getting better and better.
Some good keywords that would accurately describe this site would be: trendy, popular, lifestyle, fashion, home décor, cooking, DIY, inspiration.  These keywords are what the website is most made up of and what it most exemplifies in my eyes.
The keyword that I searched was "DIY."  This is short for "do it yourself."  Whenever I searched this keyword, only one sponsored site came up.  It actually said the word "Ad" underneath it in a tiny yellow square.  Of all of the websites that popped up, none of the DIY sites were pinterest.  Pinterest is supposed to be one of the most popular websites for DIY projects, and I think that they could use more keywords in this category in order to attract people whenever they search these types of projects.