Chapter 10!

This chapter was all about the different types of social media metrics that exist.  It discussed what they were and what role they pay in marketing networks today.  Metrics make us capable of calculating and determining the results of our campaigns and marketing attempts.  I thought one of the biggest strengths in this chapter was how easily explained everything was, and how everything's purpose was emphasized on and thoroughly explained.  The many charts and tables available in the textbook made it that much more easy for me to understand and grasp the concepts and characteristics of the metrics.  One of the weaknesses in this chapter is exactly how much information was actually covered.  Even thought the chapter may be laid our in an organized manner that makes it easy for me to understand concepts, it can be overwhelming when one chapter alone covers tons of concepts.  It was almost impossible to read the chapter and remember everything that I covered. 

Some definitions that I was not familiar with in the chapter were:

Relative Pull: a comparison of how well different creative executions generate a response.
Viewthroughs- The number of people who visit a page, but aren't active on the page. These people come back to visit.
Blog Value Index: a simple equation that enables a company to assess whether the blog adds more value than it costs.
Measurement Map- Displays the types of branded messages produced and distributed and invitations for consumer engagement with the brand as well as the online location for these materials.
Activity Metrics- Measure the actions the organization takes relative to social media.

If I could use my own words to describe the definition of metrics, I would have to say that it means a way to measure the amount of something in particular.  When I hear the word metrics, I always think of all of my math classes that I took throughout high school.

One organization in particular that uses social media is my sorority, Phi Mu.  We post every other day.  We share pictures of the activities that we participate in, and use pictures to relay information also.  When we post things that relay information, we always make sure we do them in time to inform people of the event or action that will take place.  Two metrics that are appropriate for this form of social media usage are activity metrics and interaction metrics.  These are necessary because it is important to see how many people are keeping up with our accounts and responding to the posts.  This will help us determine how successful we are with relaying our information.