Chapter 5

This chapter mainly discusses the multiple different types of social communities that exist in our society.  These types of social communities solely exist to create different online relationships.  These types of relationships are very important because different people in different areas are able to converse with one another to build personal and professional relationships.  Through different social media sites, people are able to communicate in many different ways.  These people use these different social media sites for different advantages, and they are very capable of benefiting businesses in multiple ways.  Consumers rely on social media sites to inform them on the updates of their businesses.  Because of this, social media sites are a main factor in today's advertisement techniques.
Throughout this chapter, I think that the only weakness was that the chapter didn't fully describe the dangers that different social media sites have to offer.  Whenever people agree to using social media accounts, I don't think that they realize the long list of risks that apply to the different accounts.  For example, whenever people use these accounts, they are exposing their names, perosnal information, photos, etc.  Not only can random people acquire this information, bu they can also acquire their personal usernames and passwords.
The five terms that stuck out in this chapter to me were: friendvertising, identity cards, social network fatigue, fandom, and gift applications.
These terms mainly stood out to me because I have never heard of them or any term pertaining to them before.  It was interesting to learn about a new phrase.
In terms of a social network owning our social data, I believe that that would be a major invasion of  privacy.  I believe that people have intentions of being mindful and considerate of posting what they do on social media.  With that being said, it is best for social media to not serve a main spot in social data.
I believe that it is okay to friend your professor in some situations.  If you are still in class with that professor and you two do not have a close relationship, I don't think that it is necessary to friend them.  If you personally converse with your professor on a regular basis, I think that it is acceptable to friend them.
Facebook friends do not always consist of people that you personally know in the real world.  Most friends on Facebook are your friend because that like to view your account or because you two are normal acquaintances.
When examining Facebook, I looked at a boutique from my hometown.  Whenever they advertise certain brands, they use poor grammar and are not very passionate about it.  Because of this, I think that the business of the certain brand is lowered because it does not seem like a serious brand in the advertisements.
I feel that the chapter more educated me of what a social community is rather than how a social community would benefit me.