Chapter 8!

This chapter was a very educational chapter because it taught us a lot about online shopping, which is a large part of society today.  This chapter taught me the proper ways and techniques that I should practice in the future with my business in order to be successful in the online shopping field.  One of the most important points that this chapter focused on was ratings and reviews.  I think that ratings and reviews are very important for the benefits of a business because customers rely mostly on the opinions of former customers.  Personally, I rely on the reviews of customers from stores.  I feel that I would have the same experience as these other customers.  I feel like this chapter mostly focused on the potential downfalls of social commerce.  I think that it could have emphasized more on the benefits of social commerce.

I have definitely shopped through ads before.  I mostly see useful ads on Pinterest.  I don't really pay that much attention to the ads on Facebook.  On Pinterest, it gives you a direct link to the clothing sites that you are interested in.  The second most common social media site that I shop through ads with is Instagram.  Boutiques follow my account often, which leads to me checking out their accounts and sometimes ordering clothes.  Ads can be influential at times.

I think that I would rather shop in person rather than online.  I can try things on in person.  Whenever I order things online, they usually do not fit how I expected them too.  For this reason, I like trying on the clothes in person.

I think that it is very important to rely on reviews.  If customers take the time to type a review, it must mean that the business is either very good or very bad.  If a review is very good, it usually influences me to try the place out and see if it is a good run for its review.  If it is bad, I usually don't have that much of a desire to try the business.